148 Noble Street

A series of print materials developed for the opening of a French restaurant in Greenpoint, Brooklyn. Working from the restaurant’s existing logo treatment, the designs expand the visual identity through a softened, rounded graphic language, introducing new forms and visual cues that build out the brand beyond its core mark. Original food photography was also developed for the project, capturing the dishes in a warm, tactile way that complements the graphic system and brings the restaurant’s offering into the visual identity. The resulting system balances the character of the original identity with a more expressive, tactile direction, creating a cohesive visual presence across the restaurant’s opening materials.